- 98% of internet users use search engines
- Google controls 93.68% of the mobile search engine market.
- Mobile searchers are 2.3 times more likely to buy in-store.
- 70% of mobile searchers who recently bought something have “clicked to call” a business from the search results page.
- 80% of shoppers used their phones while in a business to look up product reviews, compare prices, or find a similar business.
- Over 30% of all mobile searches are location-based.